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Who reads it

Ordinary Australian households working out how to electrify and cut their power bills: whether rooftop solar pays, which battery rebate applies, what an EV really costs to run at home, whether a heat pump beats gas. They arrive on the questions that end in a purchase, and they come here because every figure, every rebate rule and every price is dated and linked to its primary source. That is a readership close to a decision, which is the useful kind. We will not hand you a flattering traffic number: ask, and you will get the actual one.

The actual traffic number

Here without the asking. It is measured from our own logs and regenerated rather than typed in once, because a traffic figure that ages quietly on a page becomes exactly the flattering number we said we would not hand you.

Measured over the 30 days to 2026-09-30, from our own server-side logs. These count views of stories, not of our tip form, advertise page or colophon. They are page views, not people: we run no cookies and no client-side script, so unique visitors cannot be counted and we will not quote you a number we cannot stand behind. The lower figure is the floor we are confident in. The range subtracts an estimate of our own visits, measured against staged mastheads nobody can reach.

Two ways to advertise

Clearly labelled display advertising. A slot that announces itself as advertising and sits outside the journalism. Your copy, unaltered. It is not built to pass as a story, and it changes nothing about what we cover.

Sponsored content. Written and checked by us, to the standard the rest of the site is held to, labelled as sponsored everywhere it shows up. Figures in it still carry their date and their source, because a household is going to act on them. It suits a product that does what it claims, a rebate worth explaining properly, or a job you have actually done. It does not suit adjectives.

What the standard actually looks like

Telling you a paid piece is held to the same standard as the reporting is worth nothing unless you can see the standard. We have not sold a sponsored piece yet, so there is no sponsored example to show you. These are our own reporting, and they are the bar a paid piece is written to:

• The solar consumer code is being rewritten for 1 December. The duty to investigate your complaint is one of the things that changed. 20 quotations, each traceable to one of the 4 primary sources listed on it.
• If your network builds the charger on your street, who pays for it? That is a second decision, and a different regulator makes it. 19 quotations, each traceable to one of the 5 primary sources listed on it.
• Energy terms, each one defined by the body that runs it. 8 quotations, each traceable to one of the 7 primary sources listed on it.

That is what a data-led piece buys: primary documents read end to end, every figure and quotation traceable to the source it came from, and a question a reader actually has, answered in the first screen. If what you want is a page of adjectives, we are the wrong site and the rates below will look expensive.

What we will not do

This is a product-and-money beat with natural advertisers, which is exactly why the line matters most here. We do not write fake or paid-positive reviews, and no advertiser can buy a favourable review, a star rating or a place on a list: we will never run a "best solar installer" ranking that money could tilt. An arrangement buys a clearly labelled placement, never favourable coverage, never a soft edit of our reporting, and never a say in what we recommend to a household. If a brief needs a saving inflated, a rebate described loosely or an interest left unmentioned, we decline it, and say why.

Disclosure, every time

Any commercial relationship, affiliate arrangements included, is spelled out in plain words at the point it becomes relevant. Households spending thousands on a system are already suspicious of everyone selling one, and rightly. Being visibly upfront is the only thing that travels well with that audience. The law asks for it too, and the rule would stand here without it.

Rates and how to enquire

Sponsored editorial starts at $450 and usually lands about $600. Community energy groups and not-for-profits start at $150. A data-led piece, with a real dataset behind it, a chart we draw and a methodology note, starts at $1,100, because that is a much bigger job.

Display is the cheaper option: $80 a month at the floor, about $120 in practice, three months minimum. Being straight about it, the search readership here is still small and the figure above says so, which makes a box support rather than reach. If you install or sell the gear, a sponsored piece that stays indexed and keeps answering the same household question is the better spend.

We put the figure up front because the alternative wastes your time and ours. The thing being paid for is a piece that a household can act on without being misled: if a payback period depends on a tariff, we say so, and we will not print a savings claim we cannot stand behind. Installers and retailers who want that are exactly who this works for. Anyone wanting a number talked up will find the rate is not the obstacle, the checking is.

An enquiry commits you to nothing at all. Tell us through the advertising enquiry form what you install or sell and what you are thinking, and we will get back to you.

How the site is put together, and what we check before anything runs, is at how this site works.